“Fraud is no fairytale”

Standard Bank approached us to create visuals for their fraud awareness campaign, tasking us with making a serious, often overlooked topic feel urgent and memorable. The concept, "Fraud is no fairy tale," brought a creative twist to the subject. We used familiar storytelling to cut through the noise and grab attention in a way that traditional warnings often fail to do. We reimagined classic fairytales within the iconic Standard Bank shield, each one cleverly subverted to expose a different face of financial fraud. Illustrated elements and custom typography worked hand in hand to bring these reimagined tales to life, transforming familiar childhood stories into sharp, modern cautionary tales for a financially savvy audience. Using the language of fantasy to tell a very real, very cautionary story about staying alert in an increasingly digital financial world.