Fresh never looked this fun.

To spotlight SPAR's Freshline range, we created the key visual and full campaign rollout — starring none other than a cheeky little avocado mascot. Bold greens, quirky type, and a whole lot of flavour came together to build a visual identity as fun and wholesome as the Freshline range itself. From in-store displays to social media, our little green hero brought personality to every touchpoint, turning heads and building appetite along the way. Whether peeking out from packaging or popping up in playful social content, the mascot gave Freshline a voice that felt instantly recognisable and impossible not to smile at. The result? A campaign that made healthy eating feel as playful as it is fresh.